This is now the result of two consecutive years building custom content for the Australian Open. They were predominantly to be used as 15 second LED screen activation’s in all 3 arena’s with a strong focus on Rod Laver Arena. Always a tonne of fun, and a great chance to work with my dear friend Mighty Boots.
It was important to create dynamic contrasting images that would engage the audience, however that needed to be done at some rather extreme aspect ratios. Which is like designing on the surface of a needle. Though that needle is 2.5 meters high and runs around the circumference of each court.