Cup of Kings
The guys at Cup of Kings were really fun to work with. It felt immediately important after our first meeting that a vibrant, fast paced kind of energy was going to be the priority. We wanted it to feel exhilarating, but also sincere. It was a commercial, but nonetheless it was an ad for an app that is totally free and has been a total passion project for these guys.
It was going to be marketed on social media however, so it was important that it didn’t just feel like another commercial. We wanted it to feel sincere, and more than anything fun. We tried to make that energy the foundation of our design choices.