Hyperbeam is a nimble animation studio led by director Kai Higham. Functioning fluidly between solo practice and full-scale production house, Hyperbeam adapts to the needs of each project — whether that means Kai handling everything from storyboard to final delivery, or assembling a bespoke team from a trusted network of top-tier designers and animators.
You’ll find Hyperbeam’s work lighting up Rod Laver Arena during the Australian Open, in George Watsky’s DOT XXX music video, and across campaigns for brands like Grill’d, Cotton On, University of Melbourne, and IAG — to name a few.
Made in collaboration with Melbourne based designer Gemma Mahoney, these art installments were designed to make General Pants stand out for their Gift Place Campaign over summer. The project consisted of two parts; first a typography treatment designed to create dynamic forms and tessellations out type. This was ultimately to be printed through the front windows of all General Pants stores and so it was important that it felt like a fresh new step for the brand's identity. The second part of the project was taking this typography treatment and bringing it to life in a large scale textural video component to play over LED screens in store and over social media.
