Hyperbeam is a nimble animation studio led by director Kai Higham. Functioning fluidly between solo practice and full-scale production house, Hyperbeam adapts to the needs of each project — whether that means Kai handling everything from storyboard to final delivery, or assembling a bespoke team from a trusted network of top-tier designers and animators.
You’ll find Hyperbeam’s work lighting up Rod Laver Arena during the Australian Open, in George Watsky’s DOT XXX music video, and across campaigns for brands like Grill’d, Cotton On, University of Melbourne, and IAG — to name a few.
Jimmy Rum is another in a long running series of collaborations with Melbourne based design agency "The Ducks Guts". We were in this case tasked with bringing to life their terrific work for the new branding of Jimmy Rum.
Offering a dulcet colour profile of golden browns and deep navy blues, it seems intuitive that light play be the vessel for showing off this slick new product with all it's trimmings.
