Hyperbeam is a nimble animation studio led by director Kai Higham. Functioning fluidly between solo practice and full-scale production house, Hyperbeam adapts to the needs of each project — whether that means Kai handling everything from storyboard to final delivery, or assembling a bespoke team from a trusted network of top-tier designers and animators.
You’ll find Hyperbeam’s work lighting up Rod Laver Arena during the Australian Open, in George Watsky’s DOT XXX music video, and across campaigns for brands like Grill’d, Cotton On, University of Melbourne, and IAG — to name a few.
The guys at Cup of Kings were really fun to work with. It felt immediately important after our first meeting that a vibrant, fast paced kind of energy was going to be the priority. We wanted it to feel exhilarating, but also sincere. It was a commercial, but nonetheless it was an ad for an app that is totally free and has been a total passion project for these guys.
It was going to be marketed on social media however, so it was important that it didn’t just feel like another commercial. We wanted it to feel sincere, and more than anything fun. We tried to make that energy the foundation of our design choices.
