Hyperbeam is a nimble animation studio led by director Kai Higham. Functioning fluidly between solo practice and full-scale production house, Hyperbeam adapts to the needs of each project — whether that means Kai handling everything from storyboard to final delivery, or assembling a bespoke team from a trusted network of top-tier designers and animators.
You’ll find Hyperbeam’s work lighting up Rod Laver Arena during the Australian Open, in George Watsky’s DOT XXX music video, and across campaigns for brands like Grill’d, Cotton On, University of Melbourne, and IAG — to name a few.
We were tasked with conceptualising a campaign for July's new "Light" range. So we took it very literally and asked "how light can they be"? Turns out in 3D, where your imagination's the limit - Quite.
Taking inspirion from the TWA center at JFK Airport among other iconic locations we constructed scenes designed to feel airy, and free for the little case that blew away on a breeze.