Never Never

3D product imagery for the Never Never gin range, made with the agency Sick Dog Wolf Man. We teamed up with the agency again to take Never Never’s refreshed branding and open it up into a world of its own, one that feels rich and dreamlike.

That world is drawn from the colour palettes of Australian horizons: sunrises, sunsets and the shifting light in between. Every frame was built around light and reflection, with careful material development for the glass, the bottle’s bevels and the gin itself.

Never Never Triple Juniper Gin bottle standing on still water at first light
The Never Never gin range: Triple Juniper, Ginache and Oyster Shell bottles side by side

At its heart, the project is about the relationship between light and reflection. Material development was key: the clarity of the glass, the way light breaks across the bevelled base, and the colour and depth of the gin itself.

A row of Never Never Ginache bottles reflected on a glossy surface
Close-up of the Never Never Ginache bottle, light catching the label and glass

Each gin in the range sits on its own horizon. Triple Juniper takes the soft light of sunrise, Ginache a deep red sunset and Oyster Shell the cool blue of a coastal morning.

That transitional light, the moment between day and night, speaks to the divide in the new label design, where two colours meet across the bottle.

Close-up of the Never Never Oyster Shell Gin bottle against a pale blue sky
Close-up of the Never Never Triple Juniper Gin bottle and its bevelled glass base
Never Never Ginache bottle backlit against a red and amber horizon
Never Never Triple Juniper Gin bottle and its reflection against a pink and violet dusk sky
FresskoGreat NorthernDR Golden TicketSlatherDemonsChroma Graphics Pack